> Mineralogie - studio55414 Creative

Mineralogie Identity
Mineralogie Packaging
Mineralogie Packaging & Branding
Mineralogie Advertisement Detail
Mineralogie Advertisement Campaign


Mineralogie is the leading provider of mineral based cosmetics in the industry.

The embodiment of the company’s product, mineral makeup, dictates this national retailer and manufacturer’s identity. studio55414 developed this brand’s concept, the brilliant color represented through dramatic shades of bird feathers alludes to color enhancing the face, while the feathers themselves reinforce the natural concept of minerals. The lightness of the makeup’s effect on the skin is subliminally communicated as a “feather-light” touch. Brand materials included an update of the logo, packaging, collateral material, trade show booth, advertising and website development.

“studio55414 first helped us with our packaging. They took into consideration both our budget and vision, and created absolutely beautiful packaging for our mineral makeup line. Today, I still love our boxes as much as the first time I saw them. I truly believe our packaging has helped our business grow. Four years later, I still have clients call to compliment how beautiful our mineral makeup line is.
Since the success of our first project, we have gone back to studio55414 time and time again. studio55414 always finds the perfect solution for us, even in the
toughest situations.”
- Mary Van, CEO, Mineralogie

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